A citymaker’s guide to… the Care Economy : What is the cost of overlooking care?
The Care Economy as a catalyst for thriving cities
Julia Munroe, Policy Officer, 2025
Care is the invisible backbone of our societies, yet it remains undervalued and underfunded. Representing 9% of global GDP—three times the tech sector—unpaid care work sustains cities, economies, and communities. This policy brief explores how cities can transform care from a hidden burden into a catalyst for thriving, equitable urban futures.
From Buenos Aires’ Caregiving Map to Bogotá’s School of Men Who Care, it highlights innovative approaches to recognize, redistribute, and invest in care as a public good.
This sheet summarises the full document, which is available to download.
To download : metropolis_layout_care_web.pdf (1.1 MiB)
The Stakes: Why Care Matters for Cities
The Invisible Crisis
Care—whether paid or unpaid—is the social infrastructure that makes all other work possible. Yet, it remains informal, undervalued, and underfunded, despite representing 9% of global GDP ($11 trillion), three times the size of the tech sector (ILO, 2018). By 2030, the number of care receivers is projected to reach 2.3 billion, driven by aging populations (MAEUEC, 2024). Without investment, this will exacerbate gender inequality, as 76% of caregivers are women, many of whom are forced to abandon employment due to unpaid care responsibilities.
Key Risks of Underfunding Care:
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Economic Loss: Investing 2% of GDP in care could create 475 million jobs by 2030 and increase employment by 6% in OECD countries (2X Global, 2022; ILO, 2018).
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Entrenched Inequality: 606 million women are excluded from paid work due to unpaid care, costing the global economy $28 trillion in GDP gains (McKinsey, 2015).
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Weakened Social Resilience: Lack of accessible care leads to higher inequality, crime rates, and weakened human capital (Gorman-Smith, 2024).
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Poor Economic Resilience: Care is a stabilizer for local economies, providing employment and stimulus during crises (ITUC, 2017).
Care is the silent force that holds societies together—yet it is treated as an afterthought. The cost of ignoring it is not just economic; it is human. Without care, cities cannot function, economies cannot thrive, and communities cannot heal. The time to act is now, before the invisible becomes irreversible.
How Cities Are Addressing the Care Crisis: Lessons from the Field
Understanding Local Care Needs: Mapping the Baseline
Cities must diagnose care gaps through data to design effective policies.
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Buenos Aires (Argentina): Developed a Caregiving Map to help residents locate childcare, elder care, and other services. The map is based on time-use surveys that provide gender-disaggregated data on labor, domestic work, and caregiving.
Impact: Identifies gaps in service accessibility and informs policy decisions.
Integrating Care: Proximity, Flexibility, and Accessibility
Cities can leverage existing infrastructure to reduce care burdens without major new spending.
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Istanbul (Türkiye): The ISMEK Institute offers free adult education and job training near nurseries, enabling caregivers (mostly women) to upskill while their children are cared for.
Impact: Addresses time poverty and improves employability for caregivers.
Leading by Example: Progressive Employment Policies
Cities can set standards for decent care work through legislation and workplace reforms.
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Barcelona (Spain): The Time Agreement promotes flexible working hours and extended parental leave for municipal employees, going beyond national mandates.
Impact: Encourages businesses to adopt care-friendly policies and challenges traditional work cultures.
Reducing Precarity: Supporting Informal Care Workers
Cities can provide direct support to informal caregivers through cash transfers, training, and legal protections.
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Lahore (Pakistan): The Benazir Income Support Programme provides unconditional cash transfers to low-income women, many of whom are caregivers.
Impact: Improves children’s nutrition and education and empowers women to make autonomous choices (Heaton et al., 2024).
A Cultural Shift: Challenging Gender Norms
Cities must destigmatize men’s role in care to redistribute responsibilities.
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Bogotá (Colombia): The School of Men Who Care offers classes in cooking, childcare, and self-care to men, promoting shared caregiving responsibilities.
Impact: Over 5,000 men trained by 2023, fostering a cultural shift toward equitable care (Equimundo, 2023).
Fostering Collaboration: A Whole-of-Society Approach
Multi-stakeholder partnerships ensure cost-efficiency and inclusivity.
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Greater Manchester (UK): The Care Economy Partnership brings together local government, healthcare providers, businesses, and community organizations to develop a coordinated care strategy.
Impact: Addresses workforce development, fair wages, and innovation in care delivery.
From the bustling streets of Istanbul to the innovative classrooms of Bogotá, cities are reimagining care as a shared responsibility. These examples prove that change is possible—when political will meets community action. The question is no longer why care matters, but how we can build systems that value it as the foundation of urban life.
Recommendations: A Roadmap for Cities
Critical Questions for Policymakers
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Data: Does your city collect gender-disaggregated data on time use and care needs?
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Integration: How is care embedded in budgets, policies, and urban planning?
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Infrastructure: Can existing services (e.g., schools, clinics) be co-located or coordinated to reduce care burdens?
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Equity: Are care services accessible, affordable, and responsive to diverse needs?
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Collaboration: How does your city engage caregivers, civil society, and the private sector in care policies?
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Culture: Is your city challenging gender norms to redistribute care work fairly?
Actionable Steps
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Map Care Needs: Conduct time-use surveys and care economy audits to identify gaps. Example: Buenos Aires’ Caregiving Map uses gender-disaggregated data to locate childcare, elder care, and other services.
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Integrate Services: Co-locate childcare, education, and healthcare to save time for caregivers. Example: Istanbul’s ISMEK Institute offers free adult education near nurseries, enabling caregivers to upskill while their children are cared for.
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Lead by Example: Implement flexible work policies and extended parental leave for municipal employees. Example: Barcelona’s Time Agreement promotes flexible working hours and challenges traditional work cultures.
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Support Informal Care: Provide cash transfers, training, and legal protections for informal caregivers. Example: Lahore’s Benazir Income Support Programme offers unconditional cash transfers to low-income women, improving children’s nutrition and education.
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Challenge Norms: Launch public campaigns to promote men’s involvement in care. Example: Bogotá’s School of Men Who Care offers classes in cooking, childcare, and self-care to men, fostering a cultural shift toward equitable care.
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Build Partnerships: Create multi-stakeholder task forces to develop coordinated care strategies. Example: Greater Manchester’s Care Economy Partnership brings together local government, healthcare providers, businesses, and community organizations to address workforce development and fair wages.
The care economy is not a luxury; it is a necessity. Cities that invest in care today will reap the rewards of stronger economies, healthier communities, and more resilient societies tomorrow. The choice is clear: act now, or pay the price later.
Sources
Online document: A citymaker’s guide to… the Care Economy
To go further
Website: www.metropolis.org